What does the future hold for Into The Gloss? Inside the bumpy return of Glossier’s sister site

10 months ago 23

No beauty brand in the world has a story quite like Glossier.

Launched off the success of the indie beauty blog Into The Gloss, founder Emily Weiss grew Glossier into a billion-dollar unicorn in less than a decade. The successes and obstacles Weiss met have been well documented in the press and in Marisa Meltzer’s 2023 book, “Glossy,” including a failed sub-brand called Play.

Weiss stepped down from CEO and into the role of executive chairwoman in 2022, and since then, industry insiders have wondered about the fate of Into The Gloss, which is still a standalone site. Into The Gloss and Glossier are one company, and the advertisers that once kept the lights on at the blog are no longer part of the business model.

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