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New tariffs imposed by President Donald Trump have sent many beauty and fashion brands scrambling to adjust for duties as high as 145% on goods imported from China. But Oddity Tech, the owner of makeup brand Il Makiage and wellness brand SpoiledChild, believes tariffs won’t stand in the way of its aggressive growth plan.
“The truth is, [tariffs are] just not a big exposure for us,” said Oddity CFO Lindsay Drucker. According to Drucker, Oddity’s high gross margins, at around 70%, and production based primarily in Europe mean it can withstand a fluctuating tariff situation. Trump imposed a 20% tariff on goods imported from EU countries; Drucker declined to comment on which European countries Oddity’s products are manufactured in.
On Tuesday, Oddity published its earnings report for the first quarter of 2025 where it announced a net revenue of $268 million, representing a 27% increase year-over-year. Even with tariffs remaining uncertain, the company also raised its 2025 outlook to hit net revenue of $790 million to $798 million, equating to year-over-year growth of 22-23%.
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