6 months ago
24
Last week, fashion continued to segment out into ultra-fast fashion and ultra luxury. Don’t forget to subscribe to the Glossy Podcast for interviews with fashion industry leaders and Week in Review episodes, and the Glossy Beauty Podcast for interviews from the beauty industry. –Danny Parisi, sr. fashion reporter
The race for the lowest prices
Last week saw fashion’s race to the bottom, in terms of low prices, continue.
Walmart announced on Thursday the relaunch of its No Boundaries private label brand, which was first founded 30 years ago. The newly revamped brand will aggressively target young consumers and Gen Z with extremely low prices. Over 80% of products will be sold for $15 or less, with a few T-shirts selling for as low as $5. No Boundaries already represented an over-$2 billion business for Walmart, and the company is hoping its refresh can lure in even more young customers from other, similarly low-priced brands.
Continue reading this article on glossy.co. Sign up for Glossy newsletters to get the latest on the business of beauty, fashion and pop culture.
English (US) ·