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With an increasing focus on third-party sellers and luxury goods, Walmart’s marketplace is becoming a key element of its growth strategy, and the numbers show it’s paying off. According to Walmart, the marketplace elevates the company’s profile as a digital shopping destination by adding higher-profile, in-demand brands that its customers are searching for but are not typically distributed at Walmart.
In December, there was much buzz surrounding Walmart’s “Wirkin,” a third-party seller knockoff of the iconic Hermès Birkin retailing for as low as $78. Made by third-party seller Kamugo from a mix of genuine cowhide and synthetic leather, the Wirkin has been going viral on TikTok and Instagram over the last few weeks.
Kristi Stephens of @styled.by.kristi was among the influencers calling attention to the Wirkin style on TikTok and Instagram. A December 19 post featuring Stephens unboxing the bag has over 8.7 million views and helped the bag sell out within hours. A search for “How do I find the Walmart Birkin” delivers 42 million posts on TikTok. While links to the original bag are no longer active, the product pages of items like a dupe of the Hermès Evelyne bag selling for $24.99 are still live.
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English (US) ·