Weekend Briefing: The Olympics brand sponsorships keep on coming

6 months ago 25

As we get closer to the Olympics, more fashion brands are getting in on the opportunity to sponsor teams and work directly with athletes. Don’t forget to subscribe to the Glossy Podcast for interviews with fashion industry leaders and Week in Review episodes, and the Glossy Beauty Podcast for interviews from the beauty industry. –Danny Parisi, sr. fashion reporter

The Olympic opportunity

The Olympics are just around the corner, and the fashion brand partnerships and campaigns continue to pile up.

At the beginning of last week, Athleta released a Paris Olympics-themed campaign featuring American gold medalists Simone Biles and Katie Ledecky. The campaign included a commercial, which was the brand’s first-ever TV ad.

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