1 month ago
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Luxury fashion houses are starting to expand into a new category: film production. Don’t forget to subscribe to the Glossy Podcast for interviews with fashion industry leaders and Week in Review episodes, and the Glossy Beauty Podcast for interviews from the beauty industry. –Danny Parisi, sr. fashion reporter
High luxury on the silver screen
Luxury brands are already the subject of feature films and prestige television series — like the 2021 film “The House of Gucci” and the 2018 TV show “The Assassination of Gianni Versace.” But increasingly, they’re also getting involved behind the scenes by producing films.
This year’s Cannes Film Festival, considered the most prestigious film festival in the world, will include three films in its official selection that were produced by Saint Laurent Productions, a subsidiary of Saint Laurent focused on film and TV production. The films are made by world-class directors, including David Cronenberg and Paolo Sorrentino, and aren’t necessarily related to fashion. Cronenberg’s film, “The Shrouds,” is about a man played by Vincent Cassel who invents a device allowing people to connect to the dead.
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