Viral brand Cakes Body’s advice for TikTok success? ‘Don’t approve content’

7 months ago 24

Cakes Body bills itself as wanting “to do for boobs what Spanx did for butts.” All signs indicate it’s well on its way.

The 2-year-old company grew from a $1 million company in its first year, to making $10 million last year and a projected $50 million in 2024. That was all done without outside investment, only an initial $10,000 supplied by co-founders and sisters Casey and Taylor Capuono. Its single product, a medical grade silicone nipple cover, has been recommended in media from The Wirecutter to “Shark Tank.”

The key to Cakes Body’s growth, the sisters said, has been a relentless focus on organic content.

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