8 months ago
21
In an era when almost all trending K-beauty and J-beauty products can be purchased online, obstacles like e-tailer trust, product education and lengthy shipping times can dissuade many curious shoppers. Play Lab Beauty offers an in-person shopping alternative with its new boutique concept.
The new brick-and-mortar store, which opened on Wednesday in L.A.’s busy Old Town Pasadena neighborhood, offers shoppers the opposite of scouring the internet for the latest lip stain or barrier cream.
Instead, consumers will find expertly curated color cosmetics and skin care from South Korean, Japanese and Chinese brands, as well as international founders inspired by the trends, products and innovations found in the Asian beauty market. Products are arranged by category. The store also offers large tables of testers and mirrors, a sheet mask wall and various inviting displays of products to hold, swipe, layer and apply.
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English (US) ·