Video: Katie Sturino, Annie Lawless and Allison McNamara on how to sustain a hero product’s viral moment
3 weeks ago
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What does it take to launch a viral product? And better still, how can a brand successfully turn a product’s sell-out moment into a hero franchise that can help bankroll the company’s trajectory for years to come?
During the Glossy Beauty Pop event in Los Angeles this week, senior reporter Sara Spruch-Feiner hosted a panel with three top brand leaders in the body, skin and makeup spaces to learn just that.
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3 weeks ago
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English (US) ·