Urban Outfitters is expanding its vintage fashion business

2 weeks ago 4

Starting on Monday, Urban Outfitters shoppers will have a new way to shop for secondhand clothes. The retailer is rebranding and restructuring its vintage and secondhand offerings online to make up a new program called Vintage + Remade.

Under the new structure, the Urban Outfitters online store will introduce two new sections: Vintage and Remade. Vintage products are authentic vintage finds, discovered and curated into limited-edition collections by Urban Outfitters’ in-house merchandising team and outside collaborators.

Remade is a new category focused on items that have been repaired, restored or otherwise updated by Urban Outfitters’ product team. Also included are new products made from deadstock fabric, said Cyntia Leo, Urban Outfitters’ head of brand.

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