Unilever bets on the bond repair hair-care category with K18 acquisition 

Unilever is betting big on the bond repair hair-care category for 2024. 

On Friday, the conglomerate announced its intentions to purchase prestige biotech hair-care brand K18 for an undisclosed amount. The investment demonstrates Unilever’s interest in biotechnology and an expansion into the prestige hair-care space. But, more importantly, it signals its consumer’s growing interest in bond repair technology. 

Launched in 2020 by Britta Cox and Suveen Sahib, a married co-founding team also responsible for the Aquis hair towel brand, K18 quickly became the darling of the hair health world. 

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