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Zac Posen and Old Navy are celebrating the brand’s 30th anniversary by launching the ’94 Reissue collection, a limited-edition line that revives the brand’s iconic pieces from the 1990s. Among them: baby tees, baggy jeans, matching tracksuits and performance fleece. Hitting stores on September 13, the collection draws on Old Navy’s deep history of shaping casual American fashion, while Posen’s creative leadership brings a modern twist to the classic designs.
Noah Palmer, vp and gm of men’s global merchandising at Old Navy, said the idea for the collection stemmed from the team’s recent recognition of the growing ‘90s nostalgia trend. “At the same time, we had a 30th birthday to celebrate and saw that as an opportunity,” he said. “We’re listening to what our customers are asking for. And in every media vehicle we have, people are saying, ‘Hey, I miss the Old Navy of the 1990s.'”
The team began sourcing vintage Old Navy pieces from platforms like eBay and Depop, leading to what Palmer described as “racks and racks of the stuff.” It then streamlined the assortment to recreate some of the brand’s most beloved ‘90s pieces for today’s market. However, many pieces in the new collection are near “one-to-one” recreations of their ‘90s counterparts. Palmer said.
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English (US) ·