Glossy Pop Newsletter: ‘We’re called influencers for a reason’ — Creators on the importance of post-election content

4 hours ago 5

To receive the Glossy Pop newsletter in your inbox every Friday, click here.

On November 7, Dara Levitan sat down to film an ad for a cleansing balm. She wasn’t planning to film the process of putting on her makeup before removing it, she said. But her feelings — one day after Donald Trump won his second presidential election, this time a convicted felon — took over.

“As soon as I sat down at my desk, I was like, ‘It’s so dystopian for me to be having all of these feelings and making a fucking ad about cleansing balm. … I just can’t go about this job without saying something,'” she said. The result was a TikTok over 10 minutes long in which Levitan applies her makeup with precision, while calmly delivering an impromptu speech about why she is heartbroken about Trump’s reelection. Levitan has over 364,000 followers on TikTok and over 30,000 on Instagram.

Continue reading this article on glossy.co. Sign up for Glossy newsletters to get the latest on the business of beauty, fashion and pop culture.

Article From: www.glossy.co

Read Entire Article

Note:

We invite you to explore our website, engage with our content, and become part of our community. Thank you for trusting us as your go-to destination for news that matters.

Certain articles, images, or other media on this website may be sourced from external contributors, agencies, or organizations. In such cases, we make every effort to provide proper attribution, acknowledging the original source of the content.

If you believe that your copyrighted work has been used on our site in a way that constitutes copyright infringement, please contact us promptly. We are committed to addressing and rectifying any such instances

To remove this article:
Removal Request