Glossy Pop Newsletter: ‘We’re called influencers for a reason’ — Creators on the importance of post-election content

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On November 7, Dara Levitan sat down to film an ad for a cleansing balm. She wasn’t planning to film the process of putting on her makeup before removing it, she said. But her feelings — one day after Donald Trump won his second presidential election, this time a convicted felon — took over.

“As soon as I sat down at my desk, I was like, ‘It’s so dystopian for me to be having all of these feelings and making a fucking ad about cleansing balm. … I just can’t go about this job without saying something,'” she said. The result was a TikTok over 10 minutes long in which Levitan applies her makeup with precision, while calmly delivering an impromptu speech about why she is heartbroken about Trump’s reelection. Levitan has over 364,000 followers on TikTok and over 30,000 on Instagram.

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