Ulta Beauty sales rebound with a 4.5% jump for Q1 as fragrance soars, skin care and makeup land flat

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After a surprising tumble in Q4, Ulta Beauty’s sales rebound with growth across fragrance, body care, and sun care.

The retailer reported its Q1 2025 results on Thursday which include a 4.5% net sales increase to reach $2.8 billion for the quarter, up from $2.7 billion year-over-year.

“Consumer engagement with beauty remains healthy, and our insights indicate beauty and wellness remain a top priority for beauty enthusiasts who tell us they’re more willing to make trade-offs in other discretionary areas to maintain their beauty regimens,” said Kecia Steelman, Ulta Beauty CEO and president. “At the same time, they’re cautious, and value is an increasingly important priority as they navigate ongoing wallet pressures.”

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