Glossy Pop Newsletter: After the brand trip and the customer trip, the follower trip? Inside Brandon Edelman’s ‘Bran Trip’

When Brandon Edelman (@bran_flakezz) hit 1 million followers on TikTok, he had a goal in mind. He wanted to take his followers on the kind of trip they see creators go on all the time — the kind known for elaborate branded experiences, fancy meals and “room drops,” or gifting left around a hotel room or laid out on its bed. He had already been taking local followers in Philadelphia, where he lives, to dinner and loved the idea of bringing more of them to experience the city he loves.

Edelman, who now has 1.3 million TikTok followers, is known for documenting his nights out and using his platform to revitalize local Black-owned businesses, for example. He also has a podcast, “Between Us Girlies.”

Friday marked the start of his first-ever “Bran Trip,” a play on the word “brand.”

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