'Triptii Dimri replacing Rashmika Mandanna as 'national crush' was unexpected': Animal marketing head

Triptii Dimri

received immense love and appreciation from the audience for her role and performance in

Sandeep Reddy Vanga

's 'Animal'. She soon went out to become a '

national crush

', replacing her co-star

Rashmika Mandanna

.
Spilling some beans on the same,

Marketing head

of 'Animal', Varun Gupta told Zoom in an interview that Triptii's popularity after the film and her becoming national crush was unexpected and was not a part of any preconceived plan.

According to him, it was just the way she was presented by the filmmaker that led her to her success.

Discussing the film's marketing approach, he expressed the importance of the pre-teaser in setting the overall tone. Notably, the pre-teaser featured action sequences, laying the groundwork for the film's themes. The subsequent trailer strategically included glimpses of action, contributing significantly to the campaign's impact. Acknowledging the effectiveness of the final trailer, released just 10 days before the film hit theaters, he highlighted the rarity of such a timing strategy in the industry.

In response to significant criticism faced by the movie 'Animal,' Triptii Dimri defended the film by suggesting that if certain elements are unsuitable for viewers, they should opt not to watch them. Speaking about her character Zoya, she described her as "perfect the way she is" and emphasized Zoya's honesty and sincerity. Dimri expressed a reluctance to alter anything about the character.

When questioned about a specific scene involving shoes and its potential influence on audiences, Dimri remarked that the impact depends on individual perspectives. Drawing a parallel, she explained that just as watching a hero being beaten in an action film doesn't justify real-life violence, witnessing rude behavior in a movie doesn't permit replicating such actions in personal relationships.

The actor acknowledged that some individuals may be affected by certain content and emphasized the validity of their perspectives and opinions. However, he also emphasized the importance of personal choice, stating that if certain elements don't align with one's preferences, the option to refrain from watching them is always available.