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This week, Glossy spotlights the power of specialty stores. While department stores’ terms are turning brands away, specialty boutiques are gaining new relevance thanks to curated storytelling, authentic discovery moments and strong client ties. We’re highlighting five U.S. stores that leading brands are betting on now.
For emerging and leading fashion brands, Southern hospitality is alive and well at Tootsies.
Celebrating 50 years in business, the boutique born out of Houston is answering brands’ business needs in ways that are rare in the current retail landscape. As described by the designers it carries, the company’s sell-through rate is extraordinary, thanks to its seasonal buys that are bold, collaborative and informed by in-depth knowledge of its multi-generational shopper base. Plus, its robust marketing of designers, including regular in-store trunk shows and behind-the-scenes social videos, serves to introduce them to its engaged community. Emerging brands leverage Tootsies to build customer connections before opening a store of their own, and established brands reference its shoppers when considering what silhouettes to bet on each season.
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English (US) ·