The pros and cons of near-shoring beauty and personal care manufacturing to Mexico

9 hours ago 8

As the uncertainty of President Trump’s global tariffs continue, more brands are considering near-shoring parts of their manufacturing and distribution to Mexico.

“Mexico is a great place to look [for manufacturers now],” said Elle Shelley Black, CEO and co-founder of Made Technologies, a California-based manufacturing, inventory management and financing platform that makes products for brands that sell through Sephora, Ulta Beauty, Credo Beauty and Whole Foods. “Typically in Mexico, the manufacturing technologies are about 10 years behind [China], but that’s still good enough for everything happening [in beauty] today.”

Mexico was the 22nd largest exporter of beauty, cosmetics and skin care in 2023, according to global trade data base Tendata. The country exported around $450 million worth of products, just ahead of Sweden, Taiwan and Turkey.

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