Tommy Hilfiger on moving on from see-now, buy-now fashion shows

11 months ago 30

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Since the start of the pandemic, Tommy Hilfiger has only hosted a fashion show in September 2022 — when it gathered the fashion community at Brooklyn’s Skyline Drive-In for an Andy Warhol Factory-themed experience. This season, the brand is making its return to the event, but it’s taking an all-new approach. For starters, it’s no longer leveraging the see-now, buy-now model it helped pioneer in 2017; like most other fashion brands, it’s showing a fall 2024 collection.

On the first of six dedicated New York Fashion Week episodes of the Glossy Podcast, which will roll out daily throughout the event, Tommy Hilfiger, the founder and principal designer of his 39-year-old namesake fashion company, discusses the opportunity that Fashion Week presents his company today, the power of the brand ambassador and the innovations he’s currently embracing, true to form. Highlights from the conversation, below, have been lightly edited for clarity.

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