The opportunity for beauty brands in off-price retail stores has never been better. But at the same time, the strategy between leading retailers couldn’t be more different.
Over the past few weeks, Glossy has reported on the strategies at off-price shopping centers like Tanger Outlets and at discount retailers like Nordstrom Rack and Saks Off 5th, all of which have added full-price beauty wares to their selections to bring new shoppers into their shopping channels.
But on the other hand, there is a booming business staying true to the deals discount shoppers are accustomed to: 30 to 70% off MSRP. TJX, which owns TJ Maxx, Marshalls and Homegoods, has expanded its beauty footprint with a larger selection and more prestige products.
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