Tina Chen Craig on being ‘the world’s most reluctant beauty founder’

8 months ago 19

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Tina Chen Craig started Bag Snob, her original claim to fame, in 2005. She hustled her way to the front row of New York Fashion Week when “blogger” was still a dirty word and before “influencer” was in anyone’s vocabulary. Then, in 2019, she did something she never expected to do and launched a beauty product, marking her first step in building a full beauty brand spanning skin care, body care and color cosmetics.

Called U Beauty, the brand launched on Net-a-Porter in November 2019 with Chen Craig’s original product, the Resurfacing Compound. Based on units sold, it’s still the brand’s bestseller. The product, with various sizes priced $88-$228, is a multi-tasking serum with ingredients including retinol and vitamin C. Typically, these ingredients can’t be combined, but the brand’s patent-pending Siren capsule technology makes the mix possible.

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