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Since launching in 2021, Kulfi, founded by Priyanka Ganjoo, has achieved a major milestone with its exclusive retail partner Sephora around every anniversary.
In September 2022, Kulfi initially launched on Sephora.com, becoming the retail giant’s first South-Asian-owned and inspired makeup brand. A year later, Kulfi expanded into physical retail stores as Sephora’s “The Next Big Thing,” an in-store spotlight for new and up-and-coming brands. Kulfi rolled out to 281 U.S. doors and 59 Canadian doors.
According to the brand, Since launching into Sephora, Kulfi has been the No. 1 brand in its end cap, based on sales in-store. Based on data provided by the brand, in 2023, Kulfi’s Kajal Eyeliner was the retailer’s No. 7 pencil eyeliner collection. Meanwhile, its Main Match Concealer, launched in August 2022, was the No. 5 clean concealer on Sephora.com. Its newest product, the Free the Brow gel-meets-serum, which launched this February, has become the No. 9 clear brow gel launch to date online.
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English (US) ·