The scar-care category is booming. What’s next?

1 week ago 3

This week, I checked in with stakeholders in the scar-care category, which includes tapes, silicone patches, creams, gels and a variety of OTC and in-office treatment solutions. Scar care is currently trending on social media and is estimated to grow at an 11.8% compound annual growth rate over the next five years to nearly double in size. Additionally, Estée Lauder Companies announces another premium beauty storefront on Amazon, Laneige pops up at L.A.’s most popular outdoor shopping destination, and fragrance manufacturing juggernaut Givaudan unveils its plan to bolster sales in China.

The scar-care category could double in size by 2030

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