The Roblox brand opportunity in 2024: Integrated commerce

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Because people are increasingly buying physical versions of digital fashions found on Roblox, Roblox will soon allow users to buy both digital and physical items within the Roblox platform through integrated commerce. Fortnite has already trialed this concept with brands including Nike in June, but most gaming platforms do not yet effectively connect to brands’ e-commerce sites.

In the third quarter of 2023, Roblox earned $839 million in revenue. Now, with the company launching integrated commerce next year, it’s set to also provide a revenue stream to brands — brands will have the opportunity to connect their e-commerce and Roblox experiences.

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