The Jacquemus effect: Bags are the big story of NYFW as more designers place bets on their potential 

2 months ago 24

The New York Fashion Week Spring 2025 runways are big on bags: designers’ first bags, designers’ re-entries into the bag category, novelty bags, “big-ass bags,” the list goes on. 

It’s not as though the leather goods market is in a great place. However, several of fashion’s recent success-story brands have been built on strong bag businesses — and (many) designers, feeling the weight of a troubled economy, are taking a stab. 

“Over the next 24 months, we’ll be expanding big into leather goods,” said designer Christian Cowan, who will debut his namesake brand’s first bag style on the runway Sunday night. “You look at a business like Jacquemus, which did €200 million [in 2022 revenue], and something like 70% of that was driven by leather goods. And you see that time and time again, for so many brands. … It’s a massive opportunity.” 

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