The ‘Barbie’ movie’s impact on culture and Mattel

1 year ago 27

This story was originally part of the 2023 Glossy 50 feature. Click here to see all of this year’s honorees.

Greta Gerwig’s “Barbie” was a sensation this year. The film triumphed at the box office, was critically acclaimed and put Barbie’s iconic pink branding pretty much everywhere.

For Lisa McKnight, evp and chief brand officer at Mattel, the moment was a huge opportunity.

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