Tanner Fletcher’s Fletcher Kasell: Outside funding is ‘absolutely necessary’ for fashion brands to be successful

10 months ago 16

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In 2020, mid-pandemic, Tanner Richie and Fletcher Kasell launched their fantasy-fueled genderless fashion brand, Tanner Fletcher. In the three years following, the brand gained much industry respect, becoming a CFDA Vogue Fashion Fund finalist and nominee for the CFDA’s Emerging Designer of the Year award in 2023.

In this New York Fashion Week edition of the Glossy Podcast, Kasell talks about the highs and lows of being a young brand founder, the state of the genderless fashion category, and Tanner Fletcher’s off-runway plans for debuting its fall 2024 collection. Highlights from the conversation, below, have been lightly edited for clarity.

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