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No industry is safe from the effects of tariffs, and that includes the wedding industry. Nearly every element that may appear at a wedding is often imported — wedding dresses from China, flowers from South America, wine from France — meaning that many weddings may see their costs rise by 30% or more.
Kelly Cook, a 6-year veteran of David’s Bridal who took over as CEO in April, told Glossy that couples planning their wedding are feeling economic pressure across the board. In response, David’s Bridal has already moved a vast amount of its production away from China and to other countries. At the end of last year, the company produced about 63% of its goods in China. By next month, that number will be 0%.
Instead, David’s Bridal is moving production to places like Vietnam, Myanmar and Sri Lanka – all places with middle-of-the-road planned tariff rates compared to the higher tariffs on China. The hope is that the cost savings from divesting from China will balance out the increased costs of moving production and investing more heavily in quality control to ensure products remain unchanged. The company already has 300,000 gowns in the U.S. at prices ranging from $400-$5,000, which Cook said should ensure customers have options even if they have to cut their budgets.
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English (US) ·