Summersalt’s Lori Coulter and Reshma Chattaram Chamberlin on success beyond swimsuits and e-commerce

1 year ago 39

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A lot has changed for Summersalt since 2017, when it launched as an online-only, perfect-fit swimsuit brand and quickly gained popularity on Instagram. For starters, it has since expanded to product categories including sleepwear, activewear and intimates, Plus, it now operates stores, on top of its e-commerce site, allowing customers to shop IRL in West Palm Beach, Myrtle Beach and Nashville. And Instagram is just one piece of a larger marketing pie.

The growing business is the brainchild of Lori Coulter and Reshma Chattaram Chamberlin, serial entrepreneurs with complementary skill sets who managed to find each other and make a go of an ambitious business plan from their shared home of St. Louis.

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