Sports agent Jacki Gemelos on beauty’s WNBA sponsorship opportunity, plus industry news

7 hours ago 6

The WNBA kicked off its new season last week with beauty brands lining up to gain access to the league’s growing cohort of fans.

In a gold rush that started around 2020, some of the industry’s top brands have entered into multi-year sponsorships with the league or its top players. The most recent, Fenty’s sponsorship of the New York Liberty, was announced earlier this month and kicked off on Saturday’s home game opener with several activations including a “Gloss Bomb glam cam” where fans show off their beauty look.

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