10 months ago
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Though actor, podcaster, investor and brand founder Sara Foster never intended to launch a clothing line, it turns out she’s quite good at it. Four-year-old Favorite Daughter, which she and her sister Erin Foster created in partnership with Centric Brands, was profitable by year two, she said. In 2023, the brand tiptoed into beauty, launching a duo of lip oils with Saint Jane, the “clean” beauty brand founded by Casey Georgeson. Now, with Georgeson’s help, Favorite Daughter is launching its first two fragrances — one for each sister. Sara Foster’s signature is called “Grecian Nights,” while Erin Foster’s is “Italian Summers.”
“We knew we wanted the packaging to be a beautiful moment. And we knew we wanted the fragrance to be the cleanest, but with real efficacy — that’s a problem with clean fragrances; they don’t last,” Sara Foster said, regarding the fragrance development process.
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