Samsung
has inaugurated its first Online-to-Offline (O2O) lifestyle store in India at Jio World Plaza mall. Located in the Bandra
Kurla Complex
, the
Samsung BKC
store will showcase top-of-the-line premium products.
The company has revealed that the new Samsung
BKC
store will showcase Samsung’s widest premium portfolio ranging from smartphones to televisions, refrigerators, washing machines and other products, leveraging the power of Samsung’s AI ecosystem.
“Through this retail innovation, Samsung BKC store extends the convenience of online by offering the widest selection of products with over 1,200 choices from an online digital catalogue while also enjoying assistance by in-store staff,” mentions the company.
In addition, customers in Mumbai also have the option to buy online from Samsung.com/in and take advantage of store proximity to pick up their products from Samsung BKC within two hours. The company has also announced that the buyers will be able to experience and pre-book the latest Galaxy S24 series at Samsung BKC, starting (today) January 23.
Eight zones at Samsung BKC store
The company has divided the store into eight zones which include
- Hobby Room, where customers can enjoy gaming experience on an 85-inch 8K QLED TV and Samsung’s professional range of gaming monitors and laptops.
- The Home Office zone of the store feature big screens and smart monitors. Here one can connect the monitor to Galaxy Buds or make calls on the Smart Monitor with Google Meet, showcasing scenarios such as ‘distraction free work from home’ or ‘big screen conference call’.
- Customers can experience how Samsung technology can essentially transform your home to an art gallery or even a yoga studio in the Home Atelier zone. It showcases our premium televisions, including 8K TVs and The Frame that turns the screen into a work of art. Customers can also check out the AI-enabled Smart Yoga mat that is connected to the television, giving users real time feedback on their yoga postures.
- In the Home Cafe zone customers can take a look at our bespoke refrigerators and vacuum cleaners
- The connected kitchen zone has a professional Chef which operates the kitchen and cooks healthy food, real-time. The kitchen also has an AI-enabled refrigerator, which has multiple unique features like recipe recommendations and shopping lists and more.
- The Intelligent Closet zone showcases AI-enabled washing machines and dryer, and how one can plan and select laundry settings using a smartphone.
- Private Cinema zone demonstrates the connected device experience that Samsung offers. Here, customers experience the amazing 110-inch MicroLED TV while the SmartThings app connects via a smartphone to control everything
- Mobile zone is the centre of the store that will showcase Samsung’s flagship Galaxy devices – Galaxy Z series and Galaxy S series – including the latest Galaxy S24 series as well as our flagship tablets, laptops and wearables.
Samsung BKC will also host a various events and workshops around consumer passion points such as digital art, photography, videography, fitness, and baking, cooking, music, among others as part of its Learn @ Samsung programme.
English (US) ·