10 months ago
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During the months of February and March, Sally Beauty is leaning into its BIPOC customer base by working with historically Black colleges and university students.
With a campaign called “Rooted in Success,” Sally Beauty is working with the interactive museum and advocacy group The Black Hair Experience to host events for both the public and HBCU students, plus it’s providing a nationwide discount for active HBCU students. The primary intention is to capture new loyalty members by signing people up via their email addresses. The name Rooted in Success is meant to convey an uplifting sentiment and to connect Sally Beauty with feelings of empowerment, inclusion and knowledge.
Notably, Sally Beauty has over 100 textured hair-care brands on its roster and over 50 Black-owned or-founded brands. Approximately 30% of its hair-care sales are textured hair products, said Maryann Herskowitz, vp of merchandising at Sally Beauty, in a 2019 interview. According to Sally Beauty’s first quarter of fiscal year 2024 earnings from February, net sales were $931 million for the quarter, marking a decrease of 2.7% year-over-year. Sally Beauty’s 16 million loyalty members generated 77% of sales.
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English (US) ·