4 weeks ago
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Nine-year-old fashion brand Rixo is expanding its global footprint by launching a pop-up shop in SoHo, New York on April 22. The U.K.-based brand — known for occasion dresses including wedding guest looks — plays in a space similar to Reformation, albeit with a distinct retro British aesthetic.
“The U.S. customer base is our second biggest and it’s growing week-on-week,” said Henrietta Rix. In the U.S., the brand sells at Saks, Revolve, Shopbop and Elyse Walker. In 2023, it launched a U.S. e-commerce site, which will be relaunched on April 15 ahead of the pop-up’s debut. Rixo has a sales split of 60% direct-to-consumer and 40% wholesale.
From January 2023 to June 2023, the brand reported sales of £19 million ($23 million) and a 600% growth in U.S customer sales compared to five years. Rixo founders Orlagh McCloskey and Henrietta Rix fully own the business.
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English (US) ·