Research Briefing: Data shows beauty is a key spending category for Gen Zers

In this edition of the Glossy+ Research Briefing, we look at how Gen Z’s rapid growth in spending power is influencing the beauty market. 

Brands and retailers can’t ignore Gen Z’s growing spending habits

Gen Z has the potential to make a large impact on the world’s economy in the near future. The generation’s total global spending is forecast to reach $12 trillion by 2030, according to a “Spend Z” report from NielsenIQ and GfK in collaboration with World Data Lab. And Gen Z is on track to be the largest and richest generation by 2035, according to credit and debit card data from Bank of America. 

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