10 months ago
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In August 2023, Glossy was the first to report that Rhode was closing in on selling its first million tubes of its Peptide Lip Treatment, the skin care-enhanced lip balm for which Hailey Bieber’s brand has become best known. At $16, that meant the single SKU had already earned the brand $16 million. It launched with three “flavors”: unscented, watermelon and salted caramel. It then got people hooked by making new variants feel like collectibles, much like like Pokémon or, more precisely, Bonne Bell Lip Smackers. But Rhode is not the first to make flavored lip balms a thing in recent times — Summer Fridays is thriving there, too. See: the recent launch of a birthday cake flavor timed to the brand’s sixth birthday.
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English (US) ·