Research Briefing: Zara owner Inditex reports strong earnings after removing controversial ad campaign

1 year ago 52

In this edition of the Glossy+ Research Briefing, we examine how analysts expect Zara will still have a successful holiday season, even after pulling a controversial ad, as seen in data from Glossy+ Research’s 2023 holiday marketing and commerce report. This report also examines which commerce channels are dominating brands’ 2023 holiday sales plans, brands’ key marketing strategies within those channels, and their performance predictions for the 2023 season.

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