Research Briefing: Marketers ramp up their use of retail media networks

6 months ago 24

In this edition of the Glossy+ Research Briefing, we highlight findings from the second installment in our 2024 CMO Strategies series, which examines marketer strategies across retail media networks.

Amazon is still the most used RMN but popularity of Walmart Connect and Target’s Roundel rises

Research questions: With the recent surge in popularity of retail media networks (RMNs), which platforms are the most popular among marketers this year?

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