1 day ago
2
On Friday, the official Supreme Court trial that will decide the fate of TikTok in the U.S. begins. The ongoing saga has had ups and downs, including President-elect Donald Trump calling for the ban initially and now vowing to halt it.
Experts are divided on whether the ban will actually go into effect, leaving both creators and the brands who have come to rely on the platform’s viral power uncertain about TikTok’s future.
One such brand is Collars & Co. The three-year-old brand came off the ground hot thanks to a TikTok video created by founder Justin Baer in 2021 at his daughter’s behest. The video, in which Baer shows off the starched collar polos the brand specializes in, went viral and immediately began driving sales. That led to multiple appearances on “Shark Tank,” $1 million in startup funding from Mark Cuban, a physical store in Chicago and a million units sold to over 400,000 customers by the end of 2024.
Continue reading this article on glossy.co. Sign up for Glossy newsletters to get the latest on the business of beauty, fashion and pop culture.
English (US) ·