10 months ago
16
The 2023 Glossy Beauty Awards celebrate the industry’s commitment to inclusivity, personalization and wellness. Gen Z continues to influence brands with their preference for authenticity and transparency, as reflected in the growth of diverse product ranges and clean beauty lines being celebrated this year.
Inclusivity is at the heart of Rare Beauty, one of two winners of Beauty Brand of the Year. Founded by Selena Gomez, Rare Beauty is about celebrating who people are and what makes them different. Rare Beauty aims to shape positive conversations around beauty, self-acceptance and mental health through its brand content, communication and community. In addition to campaigns and activations around L.A. Pride and Hispanic Heritage Month, the brand continues prioritizing mental health with the Rare Impact Fund, which has provided $8 million in funding to 25 organizations worldwide. Rare Beauty also expanded its global presence to 36 countries, including Brazil, India and Indonesia. Its community spans more than 10 million followers across social media.
In the Most Engaged Brand Community, acne-care brand Starface is creating genuine customer connections with the help of its relatable and friendly mascot, Big Yellow. To further underline Starface’s unconventional personality and style, the brand has expanded Big Yellow’s world through creators, playful storylines and funny vignettes. Starface also collaborated with singer PinkPantheress for its Hydro-Star + Tea Tree campaign, emphasizing its partnerships that focus on community interests. These strategies continue to resonate with the Starface community, which has surpassed 2.3 million TikTok followers and 305,000 Instagram followers.
Continue reading this article on glossy.co. Sign up for Glossy newsletters to get the latest on the business of beauty, fashion and pop culture.
English (US) ·