Prose CMO Megan Streeter: AI is at the core of who we are

8 months ago 23

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When Prose launched in 2017, custom hair care was an untapped market, allowing the brand to disrupt the space. Since then, Prose has sold over 10 million units and expanded to skin care, in May 2023.

May 2023 also marked a significant milestone for Prose: It reached profitability before bringing in about $135 million in sales for the year. In 2024, co-founder and CEO Arnaud Plas estimates the brand will do about $160 million in sales. Plas credited the brand’s skin-care line as a major driving force behind its profitability. It has been reported that the category accounts for about 10% of the brand’s sales.

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