9 months ago
23
Founded in 2015 by Alex Waldman and Polina Veksler, fashion brand Universal Standard has been at the forefront of inclusive sizing for nearly a decade. As such, the brand has recently become profitable — which is especially relevant news, given the decrease in size representation during the last fashion month.
According to previous Glossy reporting, in 2021, Universal Standard’s revenue grew more than 70%. The following year, CEO Veksler said the company’s revenue had grown about 60% from the year before. More than 80% of its audience are repeat customers.
At the helm of Universal Standard’s inclusive designs is chief design officer Ramon Martin. Throughout Martin’s five years at Universal Standard, he’s prioritized the fit of the brand’s styles, which include newly-launched swim and intimates lines. That and the company’s customer-centric business model have helped it to reach profitability.
“If you are going to commit to size inclusivity … build it into the business so there are no surprises. Build an equitable fashion system that is about making sure every customer, regardless of size, is getting the same quality and the same fit and being charged the same price for a product,” Martin said. “It’s a long-term build that brands need to commit to, to be able to move forward.”
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English (US) ·