10 months ago
22
With the Black Friday and Cyber Monday shopping frenzy dying down, retailers’ and brands’ results are rolling in, and one thing is clear: E-commerce ruled the day.
On Cyber Monday, consumers spent a total of over $12 billion in the U.S., according to data provided to Glossy by Adobe. According to data from Afterpay, the average shopper’s cart size during the Black Friday to Cyber Monday weekend was 3.9 times bigger when shopping online than when shopping in person. Discounts were, on average, twice as steep online compared to in-store, at 28% to 14%, according to Afterpay. And Shopify merchants reported a record $9.3 billion in sales between Black Friday and Cyber Monday, marking a 24% increase year-over-year.
Notably, almost 60% of e-commerce sales during Cyber Week have been completed on mobile devices, an increase from 55% last year.
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English (US) ·