Target chief merchandising officer Jill Sando on Target’s collaborations with DVF, Kate Spade and more

Jill Sando has been with Target for 28 years, working her way up from a buyer in the intimates department to chief merchandising officer of the company. Sando is responsible for Target’s multi-billion-dollar in-house brands, as well as big collaborations with brands like Kate Spade and Levi’s. At the Glossy E-commerce Summit in Miami on Tuesday, Sando spoke with Glossy editor-in-chief Jill Manoff about how she tackles those disparate parts of the business.

Sando cited Target’s recent collaboration with Kate Spade, which launched in April, as a perfect example of how it’s working with brands. The collaboration was far-reaching, including everything from apparel to home decor to a custom bicycle. The marketing included both IRL launch events at Target stores and collaborations with content creators like Allie Provost and Reagan Baylee.

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