Peter Thomas Roth partners with Kyle Richards and daughter Alexia Umansky for new campaign

6 months ago 23

Since Peter Thomas Roth launched 30 years ago, the marketing landscape has changed. The brand once relied heavily on print ads. Now, for the second consecutive year, it is launching a celebrity-fronted campaign.

Last year’s campaign featured Lindsay Lohan in a commercial for the brand’s suite of under-eye patches. And in 2014, the brand featured “Gossip Girl” actor Kelly Rutherford in a print ad. But historically, Peter Thomas Roth has featured its namesake founder in its advertisements.

On Thursday, Peter Thomas Roth launched another celeb-anchored campaign — this one tied to its most popular franchise, the Water Drench collection. It stars Kyle Richards of “The Real Housewives of Beverly Hills” and her daughter, Alexia Umansky. One jar of Water Drench Cloud Cream is sold every minute, according to the company.

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