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With period care becoming a less stigmatized subject, the category is experiencing steady growth, opening the door for new brands to enter the market. One of the newest brands comes from Zoe Leffler, a 15-year-old whose wellness brand Cycl launches exclusively in all Target doors and on Target.com on May 1.
Zoe Leffler’s founder journey began at 10 years old when she first started her period. “I had severe PMS, mood swings and period cramps, and being an athlete, that completely hindered my performance. I went to [my parents] and begged them to find a solution. That’s when we created Cycl,” she said.
Though there are plenty of other period relief brands on the market, Zoe Leffler said her dislike of pills crossed many options off her list. For others, the aesthetic and brand messaging was unrelatable. So, Zoe Leffler said, she sought to create products that were enjoyable while also being efficacious at every stage of the period cycle. With Cycl, she’s targeting young adolescents and aiming to introduce them to menstrual wellness.
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English (US) ·