Outdoor retailer REI bets on running to reach profitability

8 months ago 21

Outdoor retailer REI is betting big on running.

After pulling back on its own branded footwear, which the retailer will no longer make, REI is now expanding its footwear offerings with new partnerships with brands like On Running. Fan Zhou, gm of footwear and running at REI, said the move reflects the growth of the running apparel market and is a natural evolution of REI’s product lineup.

“Millions of our customers are runners, and they run a lot,” Zhou said. “About half the people who come to us for hiking or biking supplies are also runners. And we estimate we were only serving about 50% of those active runners. So there’s a big opportunity to grow this space.”

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