This New York Fashion Week was an opportunity for designer Phillip Lim to refine his show strategy after his return to NYFW last season. Glossy spoke with Lim after his showcase on Friday about the importance of approaching NYFW with a unique perspective and the struggles of being an independent brand. We also heard from Chinese designer Taoray Wang about the opportunity for Asian designers to make a splash at NYFW.
How Phillip Lim is refining his show strategy
Last season, 3.1 Phillip Lim made a return to New York Fashion Week after a four-year hiatus from the runway. This season, Lim was back, but he refined his show strategy by trading out the glitzy runway impact of his return show for a more conceptual and open-ended installation.
The installation, which was hosted in SoHo on Friday afternoon, featured art, photography, poetry and abstract representations of Lim’s design ethos by a variety of AAPI artists. Lim’s fall 2024 collection was on display in a private room in the back.
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