Nutrafol’s amped-up marketing includes a heat wave-focused campaign

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It is currently 92 degrees in New York City, which is hot, but not hot enough for New Yorkers to claim a free month’s supply of Nutrafol.

Knowing that this summer will be a very hot one, the hair health brand crafted a campaign dubbed “Help Your Hair Take The Heat.” As part of the campaign, people can redeem a month’s supply of the brand’s hero supplement, the $88 Hair Growth Nutraceutical, by emailing the brand proof that their zip code has experienced three consecutive days of 95-degree weather. Participants must sign up for a minimum of a three-month subscription to claim the offer.

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