New stores and closer ties to brands: The 1916 Company’s new CEO plans next steps

9 months ago 18

In 2023, executive chairman Danny Govberg led the merger of the pre-owned online watch platform he founded, Watchbox, with traditional jewelers Govberg Jewelers and Hyde Park Jewelers to form The 1916 Company.

Now, 1916 Company is plotting a new course for growth. John Shmerler, who has worked with Govberg since the early 1990s, was announced on March 28 as the company’s CEO. His plan to unify 1916’s various businesses hinges on retail expansion. The company already has 20 stores, with two more planned this year: A store in Baltimore will open this month and another, in Philadelphia, is set to open later this year. In addition, a Manhattan Beach, California location will debut in 2025.

Shmerler told Glossy that the brand’s retail strategy will heavily focus on clienteling and person-to-person communication, continuing the shared tradition of Watchbox and Govberg Jewelers.

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